WAXON

Digital + Print + Window Hoarding + Slide Decks

The Client

WAXON Laser + Waxbar is a multifaceted brand that provides cosmetic services and products, and provides a voice in discussing traditionally taboo subjects around female sexual health through their podcast and blogs.

Challenge + Solution

To create an elevated visual identity that conveys a mix of elegance, approachability, and professionalism.

BRANDING

Digital Campaigns

Deliverables covering social media + website + newsletters +ads

DATA VISUALIZATION

The key focus is to encourage clients to purchase multiple service bundles, with the promise of better pricing the more they buy.

THE CHALLENGE

This campaign presented it’s challenge through a complex pricing and discount structure, which can be summarized into 3 integral elements that needs to be conveyed to clients:
1. The original price of individual services
2. The individual price and discount of bundled services
3. The promotional price and tiered saving structure of buying multiple bundles of services.

THE SOLUTION

After much experimenting, the solution was using of donut charts which displayed the total of how much the regular service would cost, how much the usual service bundles would save the client, and finally how much the client only has to pay with this promotion.
The goal was to make it as visually concise as possible to clients that the more they buy, the more they save.