Marketing & Communications Coordinator [Aug 2021 - Current]

+ Established effective social media strategy that resulted in an increase engagement rate of 1.5% within 1 month.
+ Created top-performing posts outperforming the pre-existing average by 100% on likes.
+ Established the first SOP guide for this position.
+ Initiated and developed a new visual brand direction.
+ Created effective booklets that contributed to a 30% increase in clients.
+ Audited and assisted on plans to improve their website’s UI design.
+ Assisted and liaised with 3 different departments to provide support through marketing materials.

Marketing & Design Internship [June 2021 - Aug 2021]

+ Created effective third-party social media amplification guides and visuals.
+ Provided with unique marketing material through directing and animating motion graphics.
+ Established an effective and streamlined system to optimize use of hashtags for social media.

Social Media Manager [Feb 2021 - Apr 2021]

+ Developed successful content strategy for Instagram reels, seeing an increase of 54% in views (from an average of 6k views to 11k).
+ Managed and produced paid / sponsored content.

Manager & Marketing Coordinator [Apr 2019 - Feb 2021]

+ Identified and developed a successful product.
+ Successfully created a product and coordinated a product launch campaign with limited resources.
+ Developed and designed a cohesive visual brand identity.
+ Provided and standardized the use of high-quality photos for marketing.
+ Identified venues that massively increased the brand’s organic reach.