The Client

EasierChef is a grocery delivery service that helps automate meal planning and grocery shopping for their customers.
Their brand goal was to eliminate the need to choose between a healthy diet and convenience.

Challenge + Solution

As a start-up, the biggest challenge with EasierChef is to create promotional assets that convey a sense of polished professionalism that could rival their many competitors in the market.

To create visuals that would echo the value of EasierChef; to make cooking nutritious meals convenient, the core emphasize would be placed on the food and ingredients on minimal layouts that prioritizes delivering a clear and effective message.