Daan Go Cake Lab

Visual Branding + Marketing Strategy + Packaging

The Client

A modern bakery that creates sweets that evoke a childlike sense of awe, it is defined by it's infusion of Easter flavors and Western baking.

Challenge + Solution

Creating a visual brand identity with recognizable elements that would distinguish Daan Go from it's competitors. Through packaging and representing the products with playfully minimal visuals, the brand can appeal simultaneously to to it's clientele of young families and professionals.