CANINE ADVENTURE CLUB
Brand + Marketing Strategy
The Client
Canine Adventure Club specializes in canine wellness through providing an enriching outdoor experience for our furry friends through their dog walking and boarding services.
This project is a departure from the clichéd representations of dogs in the industry, as we refocus the lens on the exhilarating hiking and nature encounters that defines a core experience.
THE SCOPE:
Brand and Logo Design, Marketing Strategy, Web Design
THE TOOLS:
Adobe Illustrator, Figma, Squarespace
BRAND GUIDE
CONTEXT
Canine Adventure Club sets itself apart from other dog walking and boarding services through their focus on achieving canine wellness through socializing our furry friends in nature. This project aims to bring that philosophy into the development of it’s branding.
CHALLENGE
Redefine the canine wellness and nature walks narrative, encapsulating the essence of holistic well-being and adventure within the brand's visual identity.
SOLUTION
Shifting the focus from generic dog imagery to the awe-inspiring landscapes and topographical aesthetics to set Canine Adventure apart from competitors.
WEBDESIGN
PATHING
The path is designed to thoroughly address any potential concerns the audience might have, forging a deeper connection, aligning values, and ultimately attracting the right clients who appreciate and value the unique service offered.