Bloom

Visual Branding

The Client

Bloom is a luxury floral brand based in the financial district, with products and services geared towards the busy clientele of the area.

Challenge + Solution

To create a distinct visual branding that balances the intricate and organic qualities of nature with the structured efficiency of metropolitan life.

Through integrating visuals inspired by scientific illustrations and a distilled method of presenting products, the visuals bring a sense of corporate professionalism into a flower shop.
Stripping away it's traditionally feminine visual designs and introducing a no frills and streamlined appearance, while maintaining a look of elegance.